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Once it became clear what a Skittles grill could do for the awkward sort, we marketed it in style magazines as the next hot accessory. And then we gave some away. Not many. Those things were expensive.    
Do not neglect the Skittles grill. Did I mention how expensive they were? So we marketed a whole line of care products.  
We put tons more ads on social because the photo shoot was so fun.  
Credits ECD: Mark Gross CD/AD: Marisa Groenweghe CD/CW: Kathleen Tax Wille
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